Marketing is about reaching the right customers at the right time, but how do you do this?
The information you already hold may tell you something about your customers, but without the right analytical tools you won’t get actionable sources of customer insights. The insights I’m referring to are the types that can analyse customer behaviour, predict purchases and help you to better understand those who are using your services or buying your products.
Many businesses have so much data and in so many different places they simply don’t know where to begin when it comes to using it well in marketing.
The first thing to do is to centralise all your data so it’s visible in one place. Then you should give it a customer persona, a human face which will characterise the data. The following information is very useful to have as it enables you to target market more specifically:
*Where they source information
Understanding a customer’s buying influence will allow you to tailor your marketing touch point. For example, you have a customer who only usually buys when there is a sale on, he abandons the shopping at checkout. By offering him a 15% discount if he continues to check out might just get him to reconsider.
Understanding your data better enables you to tailor your marketing so it’s reaching those who are more likely to buy.
If your data doesn’t deliver results why not book a free trial of Adsertor and see what you can uncover.
Tel 0800 023 9065 or click here