Every business has a database, a list of current customers, previous customers, those who have made an enquiry etc etc, but how many really know the value of this database? I guess it depends on how big the database is and being able to analyse this data easily.
The term ‘big data’ refers to large amounts of structured and unstructured data that companies can receive each day. There are so many different sources of data including transactional data, social media, website visitors and apps to name a few, but because of the volume many businesses are finding it hard to identify the sources of customer insights they are able to action.
As marketing is all about reaching the right customers at the right time, being able to understand your database better is really important. So how can you do this?
Adsertor is a real time predictive analytics platform which allows you to centralise, consolidate and simplify all your data into one system. It allows you to segment your data and personalise your customer engagement.
The Adsertor system will transform your ability to attract new customers. We will give you a new understanding of your data – both existing customers and those who have yet to buy from your brand, and tailor your marketing to meet customers specific buying needs.
For deeper insights into your data take a look at what Adsertor can do for your business.