It isn’t hard collecting data, and most businesses will have tons of it, but whether it’s of any value to you depends on what you do with it.
In its basic format, data is of no use whatsoever. The key to making data work for you is determined by how much information you get from it. Data needs to be analysed to get real actionable insights, something you can work with that will benefit both your company and your customers. In the digital supply chain its all about collecting, analysing and understanding the data from the various sources such as social media and commercial data. For those of you who have data in various systems this may seem like too big a job, but it doesn’t have to be.
Adsertor is a real-time predictive analytics platform that allows you to work with multiple sources of data by centralising and consolidating it all into one system.
Adsertor will help you:
- Improve your website conversion rates
- Personalise your customer marketing
- Grow your database with new customers
- Gain a 360 degree view of your customers
- Build your brand awareness
- Gain the edge on your competitors
When data is centralised it is easier to manage, but when you are also given real insights into the data so you know who has visited your website and what they were looking at you can tailor your marketing so it matches their needs.
Book your free demo here