Every business has data, but do you use it effectively in your marketing?
With customer expectations high and competition increasing, improving results and increasing efficiency is something every business wants to do, and data plays a big part in that.
The more you understand your data the easier it is to give customers exactly what they want and open lots of new opportunities. Whether its sales data, social media interaction or demographics, the insights you can get from customer information can enable you to make better business decisions.
We understand however that the amount of data generated daily can be overwhelming and you may not know where to start.
Here are some steps you can take which will help you get your data working more effectively for you:
Segment your data
By organising your data into segmented lists, it can help you come up with customised advertising strategies aimed at meeting the needs of a specific group of customers.
Centralise your data
If you have data in several places it becomes hard to work with, let alone manage. One source of data makes it easier for everyone in the business to work with.
Data insights can reveal a lot about customer satisfaction, so pay special attention to your churn rate. It costs a lot more money to attract new customers than retain the ones you already have. So, if you lose a lot of customers you need to find out why and change what you are doing.
In business, demographic trends are important, especially for advertising. This data helps you determine the nature of your customers so that you can appeal to their locations, age groups, income levels etc.
There are lots of analytical tools that can be used to get information on your data, but there’s only one Adsertor.
Adsertor maximises the value from your customer data and website visitors to:
- Increase customer acquisition
- Build customer engagement
- Improve customer retention
- Turn customers into advocates
- Transform customer revenues
- Maximise return on investment
Adsertor can give businesses a competitive advantage.
To book a free demo call us on 0800 023 9065