Every business has a bank of data, some larger than others, but how many are using technology to make their data profitable, and improve their customers’ experience whilst remaining compliant?
Here are some tell-tale signs your company isn’t using business information technology:
- You have the data but little insight into it
- You have many different sources of data that can’t be centralised
- Multiple spreadsheets
- Departments who work in data silo’s and do not share
Companies using new technology that enables a business or organisation to listen, analyse and understand their current and prospective customers wants and needs will always have the competitive edge.
Analytics that are purposeful along with KPI’s and dashboards support innovation and create value for a business. Purposeful analytics creates purposeful data which can be applied to many business activities including up-selling, customer retention, and identifying new products and services.
Is my business GDPR complaint?
Can you answer ‘Yes’ to the following statements?
- You have collected active consent to store and use a person’s data and explained to them how it will be used
- You can provide electronic copies of the data you hold for individuals should anyone request them. This should show what data you have on them, where it is stored and why
- If a security breach is discovered, you have a suitable protocol in place to deal with notifying the supervisory authority within 72 hours, unless in doing so would result in risks to the rights and freedom of individuals
- You are able to hand over an individual’s personal data in a commonly used and machine-readable format
- Data controllers must be able to delete people’s personal data and stop sharing it with third parties. Third parties must also stop processing this data too
- Data security must be built into your products and processes from day one
You must abide by GDPR if you are any company that collects and/or processes EU citizen’s personal data, wherever in the world your business is based.
Being able to centralise all your data, know exactly where it came from and that the person has given active consent for you to use it makes being GDPR compliant a much simpler process.
So how do you do all this?
Book a free demo of Adsertor to find out more.