The Adsertor team is constantly talking to our clients about the importance of personalising the customer experience and how to ensure your marketing says the right things to the right people.
Nowhere is this more critical than in the world of retail – both high street and e-commerce.
Two recent articles in The Times’ highly regarded Raconteur supplement have reinforced this message.
The overriding message is that complacency and maintaining the status quo is no longer good enough in a sector which in a constant state of change.
The ever increasing power of digital marketing and making the most of your customer data means that the opportunities for savvy retailers to build revenues and profitability have never been greater.
A Smart Insights report by Microsoft revealed that the biggest opportunities for retailers are:
- Optimising the customer experience
- Data-driven marketing that focuses on the individual
- Cross-channel marketing
- Creating compelling content for digital experiences
- Reaching and understanding mobile customers
A separate survey of European retailers showed that their two biggest tech priorities are social media and analytics and big data.
In a hugely competitive environment, retailers and e-retailers are being challenged to come up with new ways to acquire, engage and retain customers. They need to work harder to keep them loyal and to encourage them to spend more money with them.
By personalising your marketing, your customers feel that you are talking to them rather than to a more general customer database. Personalisation helps to build brand loyalty. Your customers become advocates. This is the Holy Grail for modern retailers. Once, your customers are brand loyalists, your chances of keeping them out of the hungry clutches of your competitors are that much greater.
Adsertor is helping retailers and businesses in many other sectors to create strategies built around personalisation. Contact us today to begin your journey.