We have been making the headlines in the hotel and hospitality trade media in the past week.
First Hotelier and Hospitality Design magazine devoted a full page to our customer data technology and how it is helping to transform the customer acquisition and revenues of our clients.
This was followed up by Boutique Hotelier magazine and, finally, the Eat, Sleep, Drink publication.
All three titles carried news of the dramatic impact the Adsertor technology has had on the likes of Northcote Hotel in Lancashire and Eccleston Square Hotel in London.
Follow the link to read the full article in Eat, Sleep, Drink – http://www.eat-drink-sleep.com/e-magazine-2/
Eccleston Square has reported a 46% increase in direct bookings and a reduction of 43% in its reliance on OTAs. It has also seen a quadrupling in its website conversion rate in just six months.
Meanwhile, Northcote Manor’s email marketing campaigns have so far given a 30 times return on investment.
Tim Roberts, CEO of ITM Group, the company behind Adsertor, said: “There are a number of important issues which are focusing the minds of businesses in the hotel and hospitality sector.
“One of the big ones is reducing their dependency on OTAs thereby increasing the number of direct bookings. Driving up occupancy and room rates is another big challenge which Adsertor is helping them address with dramatic results.
“They also have the looming deadline of May 25th next year when the General Data Protection Regulation (GDPR) comes into force.
“The GDPR represents the biggest change in data protection law for two decades with a huge tightening of the rules around consent for data usage. Consumers will have far more control over their data and what companies can do with it.
“Businesses in all sectors have 12 months to get their data in the best possible order to ensure their sales and marketing plans are not jeopardised.”
Tim added: “In six months we have signed up more than 50 Adsertor customers in the hotel and hospitality sector with more coming on stream each month.”
For your FREE Adsertor trial email email@example.com today.