For lots of B2C businesses, millennials are their target market, typically aged 19 to mid-thirties. As this age range spend a lot of their social time online, if you want to market to them successfully it should be done digitally. So, whether you want to sell to them, retain them, get them to follow you or recruit them, you need to be where they hang out. And with just under 12 million millennials in the UK alone this is a massive market to aim at.
Accustomed to going online for things they want, you will be missing out if you’re not standing out in this competitive online environment.
Facebook and Instagram are two of the most used platforms by millennials. When people see their friends following, buying or joining in something, they will take a look, it’s like they have a fear of missing out on something. Facebook users will share posts they find useful, a good deal, a product they like or use, this widens your audience and draws more people in. When linked to your website this then increases the number of website visitors you have, and the more people that are on your website the more you are likely to sell.
Engage with people on social media, ask for feedback and answer all questions and queries. Get testimonials, launch promotions/competitions.
Is your website mobile friendly?
Mobile-friendly websites easily adjust to the screen size and resolution of the mobile device a visitor to the site is using. This enables them to find what they’re looking for quickly and easily. The content and interface of your website needs to be formatted so it is mobile-friendly. This will make the text larger and easier to read, the navigation easier and your website download speed should be quicker. Websites that are built using a responsive design allows website developers to create a site that will be easily viewed on different sizes of devices. When responsive design is used on a website, the web page will be able to detect the visitor’s screen size and orientation and change the layout accordingly.
If you do what you’ve always done, you’ll get what you’ve always got. Vary your posts, remember to make them either helpful, useful, informative, incentivising (special offer, promotion, comp etc) or funny. Photos and videos are the best things to use online as they grab peoples’ attention and retain them for longer. When posting content be sure to use good pics or video too.
Tools to help you online
Adsertor can help you:
• Improve your website conversion rates
• Personalise your customer marketing
• Grow your database with new customers
• Gain a 360-degree view of your customers
• Build your brand awareness
• Gain the edge on your competitors
To book a free demo call 0800 023 9065 or email email@example.com