Social media can be used in so many positive ways by a business, but unless you have a specific aim in mind you could be going about it the wrong way.
You need to be clear about what you want to use social media for. This could be for many different reasons:
-Raise brand awareness
-Promote new products
-Get customer feedback
-Engage with your target audience
Here are some tips on using social media for your business.
Businesses should use social media to listen and engage with their targeted audience. It’s important to acknowledge people, and respond quickly when they comment, ask questions or make a complaint.
Quality not quantity
One really good post per day will be far more effective than several with below average content. People are far more likely to come back if your posts and tweets are helpful, informative and interesting. When posts are just about what your business does/sells you run the risk of people losing interest. Business posts should always be aimed at providing value to readers.
Use creative visuals
As social media marketing is about getting viewers attention and engaging them, infographics are a good way to display information using images and words. They can communicate messages a lot quicker than a lengthy article. Infographics are also one of the content types most shared on social media. Posts that are shared are enabling your business to reach a more wider audience.
Which platforms to use
Marketing on social media platforms requires time and commitment, so businesses should only choose those that are most suited to their business needs and used by their target audience.
This graph by statista.com shows the highest amount of Instagram users are aged between 18 and 34. Instagram users want to see original, creative ad quality images or videos so this platform is best suited to lifestyle businesses such as food, travel, hotels etc and products that can be captured via images.
This is a huge platform and has more than 2 billion users worldwide. Whilst younger audiences (15-19) will be more active on platforms such as Snapchat and Instagram, Facebook still has a huge following. The figures in this report show that:
88% of 18-29 year olds use Facebook
84% of 30-49 year olds use Facebook
72% of 50-64 year olds use Facebook
62% of 65+ year olds use Facebook
Those businesses who want to broadcast regular announcements, breaking news and other ‘in the moment’ information need to be on Twitter, especially if your business is about immediacy. The majority of Twitter users are aged under 50.
For B2B businesses LinkedIn is an essential social media platform. It can help you build authority for your brand and establish your business as a trusted leader in your field. There are a higher proportion of users aged between 30 and 49 on LinkedIn but the demographics of these users is usually higher quality when it comes down to things like disposable income, contacts, profession etc.
A social media presence for your business:
-Can give you a direct line of communication with current and potential customers
-Direct traffic back to your website
-Review and address customer feedback
-Introduce your brand to new audiences
-Allow you to learn more about your target audience
-Improve the number of times your business shows up on search engines
-Shows users your business is current and relevant