For many businesses they rely on data analysis to; evaluate how a marketing campaign has done, drive decision making, forecast outcomes and identify opportunities and potential new customers in the market. But because of the volumes of data that lots of companies have and the various techniques and tools that can be applied, many find data analysis overwhelming.
Here are 3 tips to make the process easier:
Check your data is GDPR compliant
GDPR law applies to all companies that collect and process data belonging to European Union (EU) citizens. If you fail to comply with GDPR it will be costly. Click here for what you need to do to ensure you are GDPR complaint.
Bring all your data together
Usually businesses have various data silos, these are the places/systems in which the data is stored. These can be anything from a legacy system used in one department, spreadsheets used by sales, to mobile data and manual files stored in the office. Storing your data in one place makes it much easier to manage.
Identify your target audience
Marketing campaigns that bring people closer to the brand work better when it’s tailored to the targeted audience. This can only happen when you understand their preferences, needs and the channels they use.
Adsertor will enable you to do all the above plus a whole lot more. If you would like a free demo please call us free on 0800 023 9065