The way we do business has changed dramatically in the last few years, and thanks to advances in technology businesses are now able to reach a much wider audience. But unfortunately, when it comes to marketing, many have lost sight of some of the basic but probably the most important aspects of marketing.
Online and electronic transactions may be quick, but they can be very impersonal if there is not much communication between the two parties. People need to know they can trust a business before they spend money with them, and to do this there are some things that every business must do.
Whilst an email is ok for a general enquiry, sometimes all a customer wants to do is pick up the phone and speak to someone, especially if they have a problem or query. Manned phone lines, out of hours contacts, live chats will all add the human touch to a business.
Know who your competitors are
Its perfectly normal for a business to believe that their service or product is the best, but, is it? The public will have many other options to choose from which you must respect. So, take your competition seriously and make yourself stand out from the rest.
Eliminate the jargon
All marketing messages need to be presented in a language that everyone can understand, so no jargon. Catering to one segment of an audience will limit a business’s chance to turn their product or service into a success.
Build your reputation
Businesses should strive to exceed their customers expectations. Happy customers will become loyal customers, and loyal customers will spread the word about your business and help you grow.
So whilst technology can help a business reach a wider audience, save money, enable easier and more varied ways of trading, it’s the communication and interaction with customers that really makes the difference.